Year in Review: Top 10 expert PPC columns of 2018
Here’s a roundup of the most read paid search columns this year.
- If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table by John E Lincoln published on Sept. 21
- Are you ready for the attribution changes coming to Google AdWords? by Mona Elesseilypublished on March 1.
- 5 things Google Ads can now do automatically by Frederick Vallaeys published on July 3
- Say goodbye to low Quality Score with this Google Ads script by Daniel Gilbert
- Google is right; click-through and conversion rates kinda don’t matter by Andy Taylor published on Sept. 17
- How keyword match types work after the new close match variants change by Frederick Vallaeys published Sept. 12
- No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns by Jacob Baadsgaard published March 29
- Look Ma, no keywords! Phrase-free AdWords campaigns are here by Andy Taylor published April 26
- Intent-based keyword research: Let Google be your guide by Jacob Baadsgaard published April 26
- 30 questions to ask that so-called PPC ‘expert’ before hiring him/her by John E Lincoln published March 6
What’s in store for PPC in 2019? Ginny Marvin identified nine big areas of change this past year that will shape the way paid search marketers work in the year ahead.
